Preparing For The New Year
All businesses are busy this time of year, preparing for the holiday season while still servicing their customers to the best possible standards.
We can’t wait to cross the finish line and get some well-deserved time off over Christmas.
But that is no excuse for taking your eye off the ball for preparations for 2025
To prepare for the New Year and ensure your digital marketing efforts hit the ground running in 2025, here are some key questions to ask your digital marketing agency:
- What were the key successes and challenges of our 2024 digital marketing campaigns?
- Understanding what worked and what didn’t will help you refine strategies for 2025.
- What trends and innovations in digital marketing do you anticipate for 2025?
- Stay ahead of the curve by learning about emerging trends like AI, voice search, and new social platforms.
- How do you plan to optimise our current digital marketing strategies for better performance next year?
- Ask for an updated strategy that builds on previous successes and addresses any areas for improvement.
- What are the top priority areas for our marketing in 2025 (e.g., SEO, PPC, content, social media)?
- Determine where to focus your efforts based on both your business goals and the industry landscape.
- Can we expect any changes in Google’s algorithms or social media platform policies, and how will we adapt?
- Keep your approach flexible to respond to any changes that could impact visibility and engagement.
- How will you track ROI and ensure our marketing efforts are generating tangible results?
- Understand the metrics and KPIs your agency uses to measure success.
- What new tools or technologies will we be utilising in 2025 to enhance our marketing efforts?
- Inquire about the latest marketing tools for automation, analytics, or content creation that can boost efficiency.
- What is the expected budget allocation for each channel or campaign type in the New Year?
- Plan your resources effectively, making sure the budget aligns with the strategies that will drive the best results.
- Can we plan for seasonal campaigns or specific events that will be key to our success next year?
- Map out the year with your agency to align marketing activities with important dates, sales seasons, or product launches.
- How do you stay current with best practices in digital marketing, and how will this benefit our business in 2025?
- A strong digital marketing agency should be continuously learning and evolving to adapt to industry changes.
These questions will help you and your agency develop a clear, actionable plan to start the year strong and capitalise on new opportunities.
Contact the team at SFM Marketing today to discuss how your 2025 digital marketing campaign can start with a bang to help transform your business visibility and online sales today