Sadly, we are not Mark Zuckerberg. If we were, we probably wouldn’t be needing to write blog posts like this one! Even more disappointing, we don’t get to keep the Ad Spend fees any of our clients must meet when we manage their campaigns. When running a managed lead generation campaign on social media, it’s…
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In the ever-evolving world of digital advertising, even the biggest brands can stumble. Marketing campaigns that go awry offer valuable lessons for businesses looking to avoid similar pitfalls. Here, we delve into some of the most infamous marketing failures and extract key takeaways to ensure your digital advertising efforts succeed. 1. Pepsi’s “Live for Now”…
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The digital marketing landscape is undergoing a seismic shift, driven by the rapid advancement of artificial intelligence (AI) technologies. From data analysis to content creation, AI tools are transforming how businesses approach marketing. But as AI’s capabilities expand, a compelling question arises: Can AI truly replace human creativity in digital marketing, or is there a…
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Overview Imagine if historical figures had LinkedIn profiles—how would they present their skills, endorsements, and career achievements? By exploring this whimsical concept, we can gain insights into personal branding, networking, and career strategy. Let’s dive into the hypothetical LinkedIn profiles of some famous historical figures and see what we can learn from them. Leonardo da…
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Are you struggling to see results from your lead generation ads? You might be sabotaging your performance without even realizing it! Even the smallest missteps can significantly impact your ad campaign’s success. Here are the 5 common mistakes that could be holding you back and how to fix them: Not Fully Understanding Your Audience Understanding…
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In today’s digital age, online lead generation has become a cornerstone for businesses looking to expand their customer base and drive sales. However, with its rise, a plethora of myths and misconceptions have also emerged, often leading businesses astray. In this blog post, the team at SFM Marketing will debunk some of the most common…
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Movies and TV Shows Overview Cult classic movies and TV shows often gain a devoted fanbase and enduring popularity through unique and memorable marketing strategies. By analysing these strategies, we can extract valuable lessons for modern digital marketing. This blog explores how the unconventional and creative marketing tactics used for cult classics can inspire innovative…
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Online lead funnels and Google Ads are both powerful tools for generating leads and driving conversions. However, they have different strengths and advantages. Here are some of the key advantages of online lead funnels in comparison to Google Ads: Targeted Customer Journey: Lead funnels guide potential customers through a series of steps tailored to their…
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The return on investment (ROI) for an online lead generation campaign can vary widely based on several factors, including the industry, the quality of leads, the sales process, and the cost of the campaign. However, a good ROI for an online lead generation campaign typically ranges between 3:1 and 5:1. Different industries have different standards…
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Why is digital lead generation important for your local business enquiries? Digital lead generation is crucial for local business enquiries for several reasons: Increased Visibility: Digital lead generation helps local businesses reach a wider audience beyond their immediate geographic location. Utilising online platforms allows businesses to be discovered by potential customers who are actively searching…
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