The Evolution of Image Advertising: From Print to Social Media Lead Generation From hand-painted posters on brick walls to AI-generated social media ads, image advertising has undergone a complete transformation. The visual language of marketing has evolved in step with technology, audience behaviour, and the platforms where attention lives. At SFM Marketing, we believe understanding…
Read more
How to Scale from One-Time Campaigns to Evergreen Funnels Stop Starting from Scratch Every Month If your marketing feels like a constant cycle of creating new campaigns, running ads, and then starting all over again — you’re not alone. Many UK businesses get trapped in a “campaign hamster wheel,” where energy and budget go into…
Read more
How Do You Know If Your Social Media Posts Are Reaching the Right Audience? In the busy world of social media marketing, simply posting content isn’t enough. To drive results, you need to know whether your posts are reaching the right audience — the people who care, engage, and (ideally) convert into customers. At SFM…
Read more
How Social Media Campaigns Can Be the Driving Force Behind Your Sales Why Social Media Matters More Than Ever Social media has evolved from a space for casual interaction into a powerful business tool. For brands across the UK—especially small and medium-sized businesses—social media campaigns are no longer optional. They are now one of the…
Read more
Why Social Media Management Must Be In Your Marketing Strategy In today’s hyper-connected digital marketplace, marketing is no longer a “one-size-fits-all” approach. Businesses often rely on campaign management to push short-term results—whether through paid ads, seasonal promotions, or email campaigns. While these methods can deliver bursts of traffic or conversions, ignoring social media management in…
Read more
The Re-Rise of Organic Social Media Posting – And Why a Crystal-Clear Brand Message Is More Vital Than Ever In 2025, organic social media isn’t just surviving—it’s thriving. As paid ads become costlier and audiences grow savvier, building trust through organic content is back at the forefront. For businesses like yours, this signals a golden…
Read more
Why Your Social Media Sales Funnel Needs a Personality (and a Sense of Humour Too) From Scroll-Stopping to Sale-Closing The digital landscape is more crowded than ever. With countless ads, reels, and posts competing for attention, standing out isn’t just a luxury — it’s survival. That’s where personality comes in. Your social media sales funnel…
Read more
Safari Tactics for Wild Lead Generation. Conquer the Wild. Capture the Leads. In today’s ultra-competitive digital landscape, generating quality leads isn’t just about casting a wider net—it’s about navigating a complex ecosystem with precision and purpose. Think of your marketing funnel as a safari expedition through a dense digital jungle: filled with hidden paths, elusive…
Read more
Why Your Business Needs a Long-Term Social Media Lead Generation Strategy In today’s competitive digital landscape, social media is no longer just a place for brand awareness and occasional engagement—it’s a powerful, long-term tool for generating high-quality leads. But to truly unlock its potential, your business needs more than one-off campaigns or reactive posting. What…
Read more
Why It’s Crucial to Have Synergy Across All Your Online Platforms In a digital-first world, your audience will likely encounter your brand on multiple platforms—your website, Instagram, Facebook, LinkedIn, Google search, or even through an email campaign. But what happens when each of these touchpoints feels like a completely different brand? Confusion, mistrust, and missed…
Read more
