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SFM Blog

Digital Marketing Trends That Sound Fake But Are Actually Real

At SFM Marketing, we’re always keeping an eye on what’s next. And honestly? Sometimes even we have to double-check that a new digital marketing trend isn’t just a prank. The world of marketing evolves so quickly that ideas which once sounded utterly bizarre are now part of real-world strategies driving serious results. Let’s dive into…
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Scheduled Posts vs. Sporadic Posting

Scheduled Social Media Posts vs. Sporadic Posting: Why Campaign Management Wins Every Time In today’s digital-first world, consistency is key – especially on social media. At SFM Marketing, we often get asked: “Is it better to post spontaneously when inspiration strikes, or should I plan and schedule my content ahead of time?” While there’s a…
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The Psychology of Social Media Engagement

The Psychology of Social Media Engagement: Why Likes, Shares & Comments Matter In the ever-evolving world of digital marketing, understanding consumer psychology is key to crafting impactful social media strategies. One of the most fascinating aspects of social media is the psychological boost people receive from engagement—likes, shares, comments, and interactions. But why do these…
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What Makes a High-Converting Facebook Ad?

Running a Facebook ads campaign can be one of the most effective ways to connect with your audience, drive traffic, and boost conversions. But what separates a scroll-past post from a high-performing, high-converting Facebook ad campaign? At SFM Marketing, we specialise in delivering results-driven Facebook ad management services, so we know a thing or two…
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5 Common Marketing Mistakes Small Businesses Make

When you’re running a small business, your marketing efforts matter—a lot. With limited time, budgets, and resources, it’s crucial to make sure every penny and every post counts. But it’s easy to fall into a few common traps that could hold your growth back or waste valuable budget. At SFM Marketing, we help businesses throughout…
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The Evolution of Facebook Marketing: Why You Need Expert Management

Facebook has come a long way since its inception in 2004. What started as a simple social networking platform has transformed into one of the most powerful digital marketing tools in the world. Businesses of all sizes leverage Facebook to engage with audiences, drive brand awareness, and generate sales. However, as Facebook marketing has evolved,…
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What Makes an Ideal Client for Lead Generation?

When it comes to leveraging lead generation services to grow a business, not all clients are created equal. A company’s success in lead generation marketing depends largely on the type of clients it attracts and how well they align with an effective lead generation strategy. But what makes an ideal client for business lead generation?…
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Why Leaflet Marketing Doesn’t Work Anymore

Leaflet marketing was once a go-to strategy for businesses looking to reach local customers. Distributing thousands of flyers door-to-door or handing them out in busy areas seemed like a cost-effective way to generate leads. But in 2025, this method is no longer delivering the results it once did. Here’s why leaflet marketing is outdated—and what…
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Facebook Ads In 2025

What Changes Should You Make to Facebook Ads Marketing Campaigns in 2025? As 2025 gets underway, Facebook continues to evolve as a dominant advertising platform, integrating advanced tools and features that marketers need to adapt to. If you’re looking to maximise your ad spend and remain competitive, here are the key changes you should make…
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Commission Model for Leads

New Deals Coming from SFM Marketing for 2025 The Return of the Commission Model for Leads! At SFM Marketing, we are always looking for ways to improve the quality of online lead generation while offering better discounts and more value to our customers. That’s why we are thrilled to announce the return of our commission…
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