Reaching the right audience is at the heart of every successful digital marketing campaign. But with so many platforms, messages, and audiences competing for attention, how can you be sure you’re talking to the people who matter most? At SFM Marketing, we help small and medium-sized businesses across Kent and the UK improve campaign performance…
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The Power of Storytelling in Short Form Content: Capturing Hearts in Seconds In a digital landscape dominated by fast-scrolling, short attention spans, storytelling remains one of the most powerful tools a brand can use to stand out. The rise of short form content has reshaped how businesses communicate with audiences, and those who master the…
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How to Choose the Right Products or Services to Promote on Social Media for Lead Generation When your business offers a wide variety of products or services, it can be difficult to know which ones to prioritise in your marketing. Social media campaigns—particularly those focused on lead generation—require careful planning, especially when your time and…
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If You Don’t Use AI in Your Marketing, You’re Dead – Why You Should Embrace AI for Creating Your Social Media Content (But Use With Caution) In 2025, the marketing battlefield has changed. Algorithms evolve by the hour, audiences demand relevance, and content needs to move fast. If you’re not already using AI to help…
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Why Lead Generation Social Media Ads Are Targeted at People Not Looking for Your Products – And Why That’s a Good Thing When businesses think about advertising, especially online, the natural assumption is to target people who are actively looking for what they offer. It makes sense on the surface – show your product to…
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Why Short-Form Videos Are a Powerful Way to Promote Your Business on Social Media In a fast-paced digital world where attention spans are shrinking and competition for engagement is fierce, businesses must be quick, creative, and authentic with their marketing efforts. Enter short-form videos — dynamic, easily digestible clips that are transforming the way brands…
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At SFM Marketing, we’re always keeping an eye on what’s next. And honestly? Sometimes even we have to double-check that a new digital marketing trend isn’t just a prank. The world of marketing evolves so quickly that ideas which once sounded utterly bizarre are now part of real-world strategies driving serious results. Let’s dive into…
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Scheduled Social Media Posts vs. Sporadic Posting: Why Campaign Management Wins Every Time In today’s digital-first world, consistency is key – especially on social media. At SFM Marketing, we often get asked: “Is it better to post spontaneously when inspiration strikes, or should I plan and schedule my content ahead of time?” While there’s a…
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The Psychology of Social Media Engagement: Why Likes, Shares & Comments Matter In the ever-evolving world of digital marketing, understanding consumer psychology is key to crafting impactful social media strategies. One of the most fascinating aspects of social media is the psychological boost people receive from engagement—likes, shares, comments, and interactions. But why do these…
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Running a Facebook ads campaign can be one of the most effective ways to connect with your audience, drive traffic, and boost conversions. But what separates a scroll-past post from a high-performing, high-converting Facebook ad campaign? At SFM Marketing, we specialise in delivering results-driven Facebook ad management services, so we know a thing or two…
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