When engaging with a digital marketing campaign management agency, asking the right questions can help you gauge their expertise, alignment with your goals, and overall fit for your business. Here are key questions to consider: Strategy & Approach Campaign Execution Performance Measurement & Reporting Budget & ROI Communication & Transparency Experience & Expertise Long-Term Strategy…
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Beware of Fake Messages from Facebook Meta: How to Spot Them and Why You Shouldn’t Click In today’s digital landscape, social media platforms like Facebook and Instagram are integral to business marketing strategies. However, with the rise in online advertising, cybercriminals have found new ways to exploit these platforms, particularly through fake messages that appear…
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Creating an eye-catching and effective advert for your online lead generation campaign involves combining several key elements that work together to capture attention, convey your message, and prompt action. Here are the essential components to consider: Compelling Headline Engaging Visuals Clear Value Proposition Strong Call-to-Action (CTA) Concise and Persuasive Copy Social Proof Mobile Optimisation Strategic…
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The time it takes for an online lead generation campaign to take effect and be noticed can vary widely depending on several factors. On average, you might start seeing initial results within a few weeks, but significant, consistent results usually take 3 to 6 months. Here are some contributing factors: Paid Advertising (PPC, Social Media…
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Sadly, we are not Mark Zuckerberg. If we were, we probably wouldn’t be needing to write blog posts like this one! Even more disappointing, we don’t get to keep the Ad Spend fees any of our clients must meet when we manage their campaigns. When running a managed lead generation campaign on social media, it’s…
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In today’s digital age, online lead generation has become a cornerstone for businesses looking to expand their customer base and drive sales. However, with its rise, a plethora of myths and misconceptions have also emerged, often leading businesses astray. In this blog post, the team at SFM Marketing will debunk some of the most common…
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Setting up an online lead generation campaign involves several critical steps to ensure its effectiveness and success. Here are key questions to ask: Campaign Objectives What are the primary goals of this lead generation campaign?Are you aiming to increase sales, build an email list, promote a new product, or gather market research data? Clearly defining…
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When setting up and managing a lead generation campaign, there are several pitfalls to avoid to ensure your campaign is effective and delivers quality leads. Here are some key things you should not do: Neglecting Target Audience Research: Do not skip thorough research on your target audience. Without a clear understanding of who your ideal…
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