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Author: Stuart Wilson

What Is The Lead Time On Lead Generation?

The time it takes for an online lead generation campaign to take effect and be noticed can vary widely depending on several factors. On average, you might start seeing initial results within a few weeks, but significant, consistent results usually take 3 to 6 months. Here are some contributing factors: Paid Advertising (PPC, Social Media…
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What Is The Difference Between Ad Spend And Management Fees?

Sadly, we are not Mark Zuckerberg. If we were, we probably wouldn’t be needing to write blog posts like this one! Even more disappointing, we don’t get to keep the Ad Spend fees any of our clients must meet when we manage their campaigns. When running a managed lead generation campaign on social media, it’s…
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Lead Generation: Fact Vs Fiction

In today’s digital age, online lead generation has become a cornerstone for businesses looking to expand their customer base and drive sales. However, with its rise, a plethora of myths and misconceptions have also emerged, often leading businesses astray. In this blog post, the team at SFM Marketing will debunk some of the most common…
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What Questions Should You Ask When You’re Setting Up An Online Lead Generation Campaign?

Setting up an online lead generation campaign involves several critical steps to ensure its effectiveness and success. Here are key questions to ask: Campaign Objectives What are the primary goals of this lead generation campaign?Are you aiming to increase sales, build an email list, promote a new product, or gather market research data? Clearly defining…
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Lead Generation And What NOT To Do

When setting up and managing a lead generation campaign, there are several pitfalls to avoid to ensure your campaign is effective and delivers quality leads. Here are some key things you should not do: Neglecting Target Audience Research: Do not skip thorough research on your target audience. Without a clear understanding of who your ideal…
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