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Author: Stuart Wilson

Why Plan Festive Social Media Posts in Advance?

The festive period is one of the busiest and most profitable times of the year for many businesses, but it’s also highly competitive. With countless brands vying for attention, having your social media posts ready ahead of time can give you a significant edge. Planning not only ensures that you’re consistently engaging your audience but…
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Black Friday Social Media Campaigns

How You Can Make Your Social Media Campaign Stand Out This Black Friday Black Friday is a golden opportunity for businesses to connect with audiences and boost sales. However, with countless brands vying for attention, a standout social media campaign can make all the difference. Here’s how to ensure your efforts rise above the noise…
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Effective Social Media Advertising

To create an effective social media advertising post that attracts more leads, consider including the following key elements: By combining these elements, your social media post will be more likely to attract attention, engage your audience, and encourage them to take action. Contact us today to discuss how our social media advertising services can help…
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What Questions Should You Ask Your Digital Marketing Campaign Management Agency?

When engaging with a digital marketing campaign management agency, asking the right questions can help you gauge their expertise, alignment with your goals, and overall fit for your business. Here are key questions to consider: Strategy & Approach Campaign Execution Performance Measurement & Reporting Budget & ROI Communication & Transparency Experience & Expertise Long-Term Strategy…
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Scam Prevention On Meta

Beware of Fake Messages from Facebook Meta: How to Spot Them and Why You Shouldn’t Click In today’s digital landscape, social media platforms like Facebook and Instagram are integral to business marketing strategies. However, with the rise in online advertising, cybercriminals have found new ways to exploit these platforms, particularly through fake messages that appear…
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What Makes An Eye Catching Advert?

Creating an eye-catching and effective advert for your online lead generation campaign involves combining several key elements that work together to capture attention, convey your message, and prompt action. Here are the essential components to consider: Compelling Headline Engaging Visuals Clear Value Proposition Strong Call-to-Action (CTA) Concise and Persuasive Copy Social Proof Mobile Optimisation Strategic…
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What Is The Lead Time On Lead Generation?

The time it takes for an online lead generation campaign to take effect and be noticed can vary widely depending on several factors. On average, you might start seeing initial results within a few weeks, but significant, consistent results usually take 3 to 6 months. Here are some contributing factors: Paid Advertising (PPC, Social Media…
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What Is The Difference Between Ad Spend And Management Fees?

Sadly, we are not Mark Zuckerberg. If we were, we probably wouldn’t be needing to write blog posts like this one! Even more disappointing, we don’t get to keep the Ad Spend fees any of our clients must meet when we manage their campaigns. When running a managed lead generation campaign on social media, it’s…
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Lead Generation: Fact Vs Fiction

In today’s digital age, online lead generation has become a cornerstone for businesses looking to expand their customer base and drive sales. However, with its rise, a plethora of myths and misconceptions have also emerged, often leading businesses astray. In this blog post, the team at SFM Marketing will debunk some of the most common…
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What Questions Should You Ask When You’re Setting Up An Online Lead Generation Campaign?

Setting up an online lead generation campaign involves several critical steps to ensure its effectiveness and success. Here are key questions to ask: Campaign Objectives What are the primary goals of this lead generation campaign?Are you aiming to increase sales, build an email list, promote a new product, or gather market research data? Clearly defining…
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