Why Create a Social Media Plan with Content Strategy and Preplanned Structured Posts? If you’re posting on social media without a plan, you’re not alone—but you’re likely not seeing the results you want, either. Many businesses, particularly small to medium-sized enterprises in Kent and the surrounding areas, fall into the trap of inconsistent, reactive posting…
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Why the Onboarding Process is Essential for Social Media Success At SFM Marketing, we know that the foundations of a successful social media strategy start long before the first post goes live or the first ad is launched. That’s why our comprehensive onboarding process plays a vital role in ensuring the success of your campaigns…
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The Power of Social Media Ads for Small Businesses in the UK Social media is no longer just a platform for social interaction—it’s a powerful marketing tool that, when used strategically, can transform small businesses. From targeted reach to cost-effective campaigns, social media advertising offers UK small businesses a direct route to growth. At SFM…
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Facebook Spam is Getting Smarter: Here’s How to Stay One Step Ahead At SFM Marketing, we’re not only passionate about helping businesses grow through digital marketing—we’re also committed to helping you stay safe while doing it. In recent months, there’s been a sharp increase in highly convincing Facebook (Meta) spam messages targeting business users, advertisers,…
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Reaching the right audience is at the heart of every successful digital marketing campaign. But with so many platforms, messages, and audiences competing for attention, how can you be sure you’re talking to the people who matter most? At SFM Marketing, we help small and medium-sized businesses across Kent and the UK improve campaign performance…
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The Power of Storytelling in Short Form Content: Capturing Hearts in Seconds In a digital landscape dominated by fast-scrolling, short attention spans, storytelling remains one of the most powerful tools a brand can use to stand out. The rise of short form content has reshaped how businesses communicate with audiences, and those who master the…
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How to Choose the Right Products or Services to Promote on Social Media for Lead Generation When your business offers a wide variety of products or services, it can be difficult to know which ones to prioritise in your marketing. Social media campaigns—particularly those focused on lead generation—require careful planning, especially when your time and…
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If You Don’t Use AI in Your Marketing, You’re Dead – Why You Should Embrace AI for Creating Your Social Media Content (But Use With Caution) In 2025, the marketing battlefield has changed. Algorithms evolve by the hour, audiences demand relevance, and content needs to move fast. If you’re not already using AI to help…
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Why Lead Generation Social Media Ads Are Targeted at People Not Looking for Your Products – And Why That’s a Good Thing When businesses think about advertising, especially online, the natural assumption is to target people who are actively looking for what they offer. It makes sense on the surface – show your product to…
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Why Short-Form Videos Are a Powerful Way to Promote Your Business on Social Media In a fast-paced digital world where attention spans are shrinking and competition for engagement is fierce, businesses must be quick, creative, and authentic with their marketing efforts. Enter short-form videos — dynamic, easily digestible clips that are transforming the way brands…
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