Reaching the right audience is at the heart of every successful digital marketing campaign. But with so many platforms, messages, and audiences competing for attention, how can you be sure you’re talking to the people who matter most? At SFM Marketing, we help small and medium-sized businesses across Kent and the UK improve campaign performance…
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The Power of Storytelling in Short Form Content: Capturing Hearts in Seconds In a digital landscape dominated by fast-scrolling, short attention spans, storytelling remains one of the most powerful tools a brand can use to stand out. The rise of short form content has reshaped how businesses communicate with audiences, and those who master the…
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How to Choose the Right Products or Services to Promote on Social Media for Lead Generation When your business offers a wide variety of products or services, it can be difficult to know which ones to prioritise in your marketing. Social media campaigns—particularly those focused on lead generation—require careful planning, especially when your time and…
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