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Month: April 2025

Digital Marketing Trends That Sound Fake But Are Actually Real

At SFM Marketing, we’re always keeping an eye on what’s next. And honestly? Sometimes even we have to double-check that a new digital marketing trend isn’t just a prank. The world of marketing evolves so quickly that ideas which once sounded utterly bizarre are now part of real-world strategies driving serious results. Let’s dive into…
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Scheduled Posts vs. Sporadic Posting

Scheduled Social Media Posts vs. Sporadic Posting: Why Campaign Management Wins Every Time In today’s digital-first world, consistency is key – especially on social media. At SFM Marketing, we often get asked: “Is it better to post spontaneously when inspiration strikes, or should I plan and schedule my content ahead of time?” While there’s a…
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The Psychology of Social Media Engagement

The Psychology of Social Media Engagement: Why Likes, Shares & Comments Matter In the ever-evolving world of digital marketing, understanding consumer psychology is key to crafting impactful social media strategies. One of the most fascinating aspects of social media is the psychological boost people receive from engagement—likes, shares, comments, and interactions. But why do these…
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What Makes a High-Converting Facebook Ad?

Running a Facebook ads campaign can be one of the most effective ways to connect with your audience, drive traffic, and boost conversions. But what separates a scroll-past post from a high-performing, high-converting Facebook ad campaign? At SFM Marketing, we specialise in delivering results-driven Facebook ad management services, so we know a thing or two…
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5 Common Marketing Mistakes Small Businesses Make

When you’re running a small business, your marketing efforts matter—a lot. With limited time, budgets, and resources, it’s crucial to make sure every penny and every post counts. But it’s easy to fall into a few common traps that could hold your growth back or waste valuable budget. At SFM Marketing, we help businesses throughout…
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