Creating an eye-catching and effective advert for your online lead generation campaign involves combining several key elements that work together to capture attention, convey your message, and prompt action. Here are the essential components to consider: Compelling Headline Engaging Visuals Clear Value Proposition Strong Call-to-Action (CTA) Concise and Persuasive Copy Social Proof Mobile Optimisation Strategic…
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The time it takes for an online lead generation campaign to take effect and be noticed can vary widely depending on several factors. On average, you might start seeing initial results within a few weeks, but significant, consistent results usually take 3 to 6 months. Here are some contributing factors: Paid Advertising (PPC, Social Media…
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In the ever-evolving world of digital marketing, it’s often the unconventional campaigns that stand out and make a lasting impression. From bizarre stunts to offbeat concepts, some brands have taken bold risks and defied traditional norms—only to achieve surprising success. Here, we explore some of the wildest digital marketing campaigns that not only broke the…
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Snow is fallin’, All around me… Wait, no it’s not, it’s August and about 30 degrees out there! The last thing we should be thinking about is the dreaded C word But it’s already starting to creep into conversations. Be it time off or to organise the office Christmas night out Timing for Christmas marketing…
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Sadly, we are not Mark Zuckerberg. If we were, we probably wouldn’t be needing to write blog posts like this one! Even more disappointing, we don’t get to keep the Ad Spend fees any of our clients must meet when we manage their campaigns. When running a managed lead generation campaign on social media, it’s…
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In the ever-evolving world of digital advertising, even the biggest brands can stumble. Marketing campaigns that go awry offer valuable lessons for businesses looking to avoid similar pitfalls. Here, we delve into some of the most infamous marketing failures and extract key takeaways to ensure your digital advertising efforts succeed. 1. Pepsi’s “Live for Now”…
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The digital marketing landscape is undergoing a seismic shift, driven by the rapid advancement of artificial intelligence (AI) technologies. From data analysis to content creation, AI tools are transforming how businesses approach marketing. But as AI’s capabilities expand, a compelling question arises: Can AI truly replace human creativity in digital marketing, or is there a…
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