A marketing funnel is a conceptual model used to illustrate the journey a potential customer takes from first becoming aware of a product or service to making a purchase decision. It typically consists of several stages: Awareness: At this stage, potential customers become aware of your product or service through various marketing channels such as…
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Pay-per-click (PPC) advertising is a digital marketing strategy where businesses place ads on various online platforms, and they only pay a fee when their ad is clicked by a user. It’s a way to attract targeted traffic to a website or landing page, as advertisers can select specific keywords, demographics, and geographic locations to display…
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Based in Kent, SFM Sales is a company dedicated to providing specialised lead generation services. We take great pride in our holistic approach, designed to assist businesses in every aspect of attracting, capturing, and nurturing potential customers. Our comprehensive methodology ensures that our clients receive tailored solutions that align perfectly with their unique goals and…
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Proven Strategies for Building a Strong Online Presence Social media has become the beating heart of online interaction. With billions of users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn offer unparalleled opportunities for businesses to connect with their target audience, build brand awareness, and drive meaningful engagement. However, navigating the social media landscape can…
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Thinking Beyond Social Media and SEO In the dynamic realm of digital marketing, it’s imperative for businesses to think innovatively. While social media and SEO undeniably play pivotal roles in any digital strategy, relying solely on these channels might constrain your reach and creativity. In this blog post, we’ll explore some unconventional digital strategies that…
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